SUPPORTS ITEM NO. 2
                                                VLLC AGENDA
                                                DECEMBER 7, 1995   


                             ADMINISTRATIVE REPORT

                                           Date: November 16, 1995
                                           Dept. File No.2176IC.COV


   TO:       Vancouver Liquor Licensing Commission

   FROM:     Deputy Chief License Inspector

   SUBJECT:  916-924 Granville Street - Vogue Theatre
             Class 'E' Concert Hall


   CONSIDERATION

        A.   THAT  the Vancouver  Liquor  Licensing Commission  endorse the
             application by the Vogue Theatre Inc., for a Class 'E' Concert
             Hall  at  916-924  Granville  Street,  having  considered  the
             support of residents and  business operators of the community,
             as determined by neighbourhood notification;

                                      or

        B.   THAT  the Vancouver  Liquor  Licensing  Commission advise  the
             Liquor Control and  Licensing Branch it  does not support  the
             request by the  Vogue Theatre  Inc., for a  Class 'E'  Concert
             Hall at  916-924 Granville Street, having considered community
             opinion, as determined by neighbourhood notification.

   GENERAL MANAGER'S COMMENTS

        The General Manager of Community Services submits the choice     of
   A or B for CONSIDERATION.

   COUNCIL POLICY

   Council Policy is  to not require a referendum for  full service hotels,
   non-profit  theatre groups or a major complex provided it is illustrated
   that there is  little or no  community opposition as  determined by  the
   neighbourhood notification.

   That  on an  interim  basis, no  new liquor  licenses  or amendments  to
   existing licenses be permitted  in the Downtown South area,  except that
   the Vogue Theatre be exempted from this policy.
   PURPOSE

   The  Vogue Theatre Inc. is requesting a Council resolution endorsing the
   request for a Class 'E' Concert Hall liquor license at 916-924 Granville
   Street.

   BACKGROUND

   The  Vogue Theatre  has a  seating capacity  of 1,200,  and the  type of
   entertainment  provided will  be films  and concerts.   Until  now, this
   facility has operated  with Special  Occasion Licenses for  many of  the
   events.   This application is  for a Class  'E' Concert Hall  license to
   allow  the  sale  of  alcohol  before  and  during  intermissions  of  a
   performance.  The hours  of operation would be according to the schedule
   of events, but no earlier  than 9:00 a.m., and no later  than 2:00 a.m.,
   over a maximum 14 hour period.

   The Class 'E' liquor license previously restricted the sale of liquor to
   beer, wine,  cider and coolers.   It should be noted  that recent Liquor
   Control and Licensing Branch amendments now permit the sale of all types
   of liquor, including the use of reusable glassware.

   The subject premises are located  on the Granville Mall, and are  in the
   DD  Downtown District (Appendix A).   The adjacent  portion of Granville
   Mall is  developed with entertainment  uses, such as  theatres, arcades,
   retail  stores and restaurants.   The area to the south  and east of the
   subject  premises is  undergoing  redevelopment to  permit high  density
   residential uses.

   Within  the  survey area  is the  Siesta  Hotel, New  Continental Hotel,
   Brookland Court,  Helmcken House and  the Gresham Hotel,  all subsidized
   residential  facilities.  The  closest B.C.  Government liquor  store is
   located at 1120 Alberni Street.

   Also within  the survey area are three Class 'A' Pubs (699 seats), eight
   Class 'A' Lounges (797) seats,  ten Class 'C' Cabarets (2666  seats) and
   approximately 28 licensed restaurants.

   COMMENTS

   The Police Department has no objection.

   The Environmental Health Division has no objection.

   The Planning Department has no additional comments.

   The Office of Cultural Affairs supports this application.
   The Manager of the Housing Centre notes  there are two SRO hotels in the
   same block as the theatre, which could be affected by this application -
   the Siesta Hotel (with the Roxy Cabaret at grade) and the Gresham Hotel.
   There could be increased street noise for the tenants, but this would be
   tempered  by the activities at  the Vogue, which  are films and concerts
   rather than alcohol  consumption only.   The disruption  to the  tenants
   must be weighed  against other City  objectives of revitalizing  Theatre
   Row and retaining  heritage.   The Housing  Centre does  not oppose  the
   application.

   CONCLUSION

   The Vogue  Theatre is not operated  by a non-profit cultural  group and,
   therefore,  does not  qualify  for Council's  policy  of exemption  from
   referendum.  In  this case, the  residential within the  survey area  is
   limited  to five subsidized facilities  which will all  be notified.  It
   therefore  does not make sense  to require a  referendum at considerable
   cost to the applicant  and with questionable results, given  the limited
   residential component.

   Staff are  in support of this application, subject to the results of the
   area notification.   The  Vogue  Theatre is  an  important part  of  the
   cultural component of the  revitalization of Granville Street.   Many of
   the  events already involve the sale of alcohol through Special Occasion
   Licenses.

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