T&T COMMITTEE AGENDA
                                                MARCH 11, 1997

                                POLICY  REPORT

                                           Date:  January 28, 1997
                                           Dept. File No.4001
                                           CC File No. 5560-1

   TO:       Standing Committee on Transportation and Traffic

   FROM:     General Manager of Engineering Services

   SUBJECT:  Transportation Demand Management


        A.   THAT the report on Transportation Demand Management (TDM)
             outlining a strategy that includes:

             -    Regional Trip Reduction Service in the short term;
             -    Comprehensive Parking Management and
                  Usage-Based automobile insurance and
                  licenses in the medium term; and
             -    Road pricing/tolling in the longer term

             be endorsed.

        B.   THAT specific implementation plans for each of the TDM
             strategies be submitted to Council for review and comment.

        C.   THAT the TDM Program be included in the soon to be initiated
             negotiations on regional transportation governance and


   The Clouds of Change Report (1990) supports the use of Transportation
   Demand Management techniques. 

   Council supported the Transport 2021 Regional Transportation Plan in
   principle, which relied in turn on Transportation Demand Management as
   one key policy of the plan.


   The purpose of this report is to inform Council of the September 1996
   report regarding the implementation of various Transportation Demand
   Management (TDM) measures in the region. This report was prepared for
   the GVRD TDM  Steering Committee and is on file with the City Clerk.  An
   overview of the TDM report and the recommendations are attached as
   Appendix A.  Additional reports are also being prepared, and the GVRD
   will be providing a briefing to an upcoming meeting of this Committee.


   Transportation Demand Management measures are those which suppress the
   generation of trips or encourage these trips to be made by modes other
   than the Single Occupancy Vehicle.

   Vancouver has had a history for over 20 years of supporting
   transportation demand management programs.  Restrictive parking
   standards and traffic calming began in 1973.  Experimenting with
   car-pooling began with the Project Turn-Down Traffic Volume in the
   mid-seventies.  Transportation demand methods began in earnest in the
   United States in the mid-80's.

   In February 1992, Council reviewed a Traffic Management Bylaw, as
   recommended in the Clouds of Change report, but recommended that TDM be
   developed as a Regional Program where a co-ordinated approach among all
   municipalities would have greater effect.

   On April 12, 1994, Council approved Transport 2021, the Regional
   transportation Strategy, which includes four ways to deal with
   population and travel increases.  TDM is one of the strategies and, if
   implemented in a strategic way, could produce about a 10% reduction in
   the number of peak hour vehicle trips in 2021, compared with the "base
   case" trend forecast.  This is significant because the displaced trips,
   in part, would contribute to a substantial increase in transit ridership
   in 2021.


   A  GVRD Transportation Demand Management (TDM) Steering Committee has
   been formed as a follow-up to the direction of Transport 2021, and
   including municipal representation from Vancouver and Coquitlam.  This
   Committee has produced a report which outlines short, intermediate and
   long term strategies.

   a)   Short Term (1 - 2 years)
        Introduction of a regional Trip Reduction Service that wouldprovide
        services that promote alternatives to the single occupant vehicle. 
        A draft report is currently being finalized on this topic. 
        Recommended measures include a carpool matching service, employer
        information programs, vanpooling, etc.

   b)   Medium Term (3-5 years)
        This program would include Comprehensive Parking Management which
        would establish regional co-ordination and direction in the setting
        of prices and availability of parking.

        The feasibility of Variable Insurance and License Payment Methods
        is also being investigated (changing on a per kilometre travelled
        basis, thereby raising the marginal cost of using a vehicle).

   c)   Long Term (after 6 years)

        This would include Road Pricing and Tolls.  However, significant
        policy development and planning work will have to be undertaken
        prior to implementation.  Transport 2021 intends that tolling be
        applied in some systematic, Regional way to generate a source of
        funding for transit.  Tolling was not intended to be collected to
        maintain specific facilities.  

   The GVRD report also includes a survey of public opinions which are
   fundamental to dealing with travel changes.  Comments by respondents to
   this survey include:

        -    expressed concerns about traffic congestion
        -    viewed more transit as necessary
        -    viewed single occupant vehicles a problem
        -    supported a priority for 3 or more person carpools
        -    supported voluntary measures to reduce trips
        -    expressed mixed views on how to pay for improvements. 

   An immediate concern is to provide a clear structure and dependable
   funding for ongoing TDM programs.  At present, these programs are
   scattered among a number of agencies, and funding is not identified
   beyond the current year.


   In conclusion, this report is consistent with established City policy. 
   The GVRD now intends to prepare and seek funding for 1997 and beyond,
   and to proceed with implementation of the three-stage strategy.

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