ADMINISTRATIVE REPORT


                                           Date:   February 7, 1997
                                           CC File: 5527-1

   TO:       Vancouver City Council

   FROM:     City Clerk, as Chair of Street Naming Committee

   SUBJECT:  New Street Name in Arbutus Industrial Area -  Marstrand
   Avenue 


   RECOMMENDATION

        A.   THAT the new road south of 10th Avenue between Vine and Yew
             Streets be named  Marstrand Avenue , and

        B.   THAT the Director of Legal Services be instructed to bring
             forward the appropriate amendments to the Street Name By-Law.


   CITY MANAGER'S COMMENTS

        The City Manager RECOMMENDS approval of A and B.


   COUNCIL POLICY

   Council uses the Street Name By-Law, No. 4954, to name and regulate
   public roads in the City of Vancouver.  The Street Naming Committee is a
   staff team, chaired by the City Clerk, comprised of the City Surveyor,
   representatives of the Planning, Legal Services, Permits & Licenses, and
   Fire & Rescue Services Departments.  The Committee is responsible for
   the management of a consistent, integrated and duplication-free street
   name system.


   PURPOSE

   This report seeks Council approval for the naming of a new public road
   in the Arbutus Industrial Area arising from a three-building project of
   Intergulf Development Group.


   DISCUSSION

   A new street, accessible to automobiles, lying approximately midway
   between 10th and 11th Avenues and extending from Vine Street to Yew
   Street has been established in the Arbutus Industrial Area.  (See
   attached plan.)

   New streets in this area are being named to commemorate the industrial
   history of the City of Vancouver.  The developer of the new street
   proposed a list of historic industrial names.  Because of  historic
   connections with the brewery industry and the lack of duplicates or
   closely similar names among the streets of greater Vancouver, the Street
   Naming Committee has selected  Marstrand  in memory of  Otto Marstrand,
   once Danish Consul to Vancouver, a partner in and main financial backer
   of Doering and Marstrand, a brewery which operated nearby the location
   of the new street.

   Intergulf Development Group have expressed themselves in favour of
    Marstrand Avenue. 

   The Street Naming Committee, therefore, recommends that the new road be
   named  Marstrand Avenue. 

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