SUPPORTS ITEM NO. 1  
                                                      CS&B COMMITTEE AGENDA
                                                      NOVEMBER 7, 1996     


                              ADMINISTRATIVE REPORT


                                                     Date:  October 9, 1996


     TO:       Standing Committee on City Services and Budgets

     FROM:     General Manager of Corporate Services

     SUBJECT:  Tourism Vancouver - Interim Payments of 2% Hotel Tax
               and Amendment of 1996 Work Plan and Budget



     RECOMMENDATION

          A.   THAT the Director of Finance be authorized to remit the
               first  three months of the 2% Hotel Tax revenues for 1997,
               the amounts of each remittance not to exceed actual receipts
               from the Province of the 2% tax, in advance of Council's
               consideration of the Association's 1997 Business Plan.

          B.   THAT Council approve Tourism Vancouver's amended 1996
               Business Plan, which increases the portion funded by the 2%
               hotel tax by $900,000 to a total of $7,709,629 for the 1996
               tax year.


     COUNCIL POLICY

     City Council must approve the business plan of Tourism Vancouver,
     which details the allocation of the 2% Hotel Tax.

     Council has authorized release of funds prior to approval of the 1992,
     1993, 1994, 1995 and 1996 Business Plans, and approved adjustments to
     the 1996 Business Plan to recognize unexpected Hotel Tax revenue
     increases.


     PURPOSE

     This report seeks approval for early release of the first three months
     of the 1997 Hotel Tax proceeds, in accordance with prior years'
     policy.  In addition, it seeks approval to increase the current 1996
     Hotel Tax funding to compensate for increased workloads and resource
     consumption due to significantly higher activity this year.  This
     higher level of activity has also generated a significant projected
     surplus in the 1996 Hotel Tax proceeds, sufficient to fund the
     requested increase.




     INTERIM RELEASE OF FUNDS FOR 1997

     In accordance with Council policy, Tourism Vancouver will be
     submitting its 1997 Business Plan for Council's consideration and
     approval in the new year.  Prior years' experience has shown that it
     will not be possible to prepare the 1997 Business Plan before March. 
     In order to properly plan and launch the Tourism programs and projects
     planned for 1997, various up-front commitments are necessary, which
     must be funded in the latter part of the current year.  Tourism
     Vancouver has therefore requested an advance on 1997 operations until
     its 1997 Business Plan has been approved by Council.

     The General Manager, Corporate Services believes an appropriate
     advance would be to forward the first three months of 2% Hotel Tax
     proceeds applicable to 1997 as and when received from the Province. 
     This would be approximately $350,000 per month. Council has recognized
     this problem in the past, and has authorized the interim release of
     funds in prior years. Release of these funds does not represent
     pre-approval of Tourism Vancouver's 1997 Business Plan.


     INCREASE IN 1996 HOTEL TAX BUDGET

     In addition to the early release of funds for the next business year,
     Tourism Vancouver is requesting an increase in the Hotel Tax component
     of their current 1996 business plan.  The following Table, attached as
     Appendix I, indicates that a surplus of at least $900,000 is expected
     for 1996.  This estimate is conservative, as it is based on the prior
     year's activity levels.  The current year is well ahead of last year
     due to more hotel rooms, and a robust industry. Occupancy for August
     and September is good, so it is likely that Hotel Tax receipts for
     these two months will be well in excess of the prior year and should
     easily exceed the estimates.  This surplus is directly related to the
     level of activity in the Tourism sector, which directly impacts
     Tourism Vancouver's operations.

     Tourism Vancouver has experienced a significant increase in demand for
     their services which has depleted their resources and is jeopardising
     their ability to continue their programs.  Key areas of need are
     additional visitor publications, staff time to service enquiries, and
     maintenance and continuity of promotional programs.  In order to
     accommodate additional demand for services, Tourism Vancouver is
     requesting an increase of $900,000 to their 1996 business plan which
     would be funded out of the projected increase in 1996 Hotel Tax
     proceeds.  Tourism Vancouver's submission and detailed                 
                                                                            
                                                             


     breakdown of the revised budget and expenditure areas is attached as
     Appendix II.  Given that the conservative estimate of additional
     revenues covers the requested increase in the 1996 budget, and that
     the extra activity has depleted Tourism Vancouver's resources, it is
     prudent to increase this year's budget in order to preserve programs
     and maintain services. This request is consistent with the 1995
     request for additional release of funds, which Council approved.


     CONCLUSION

     For a variety of legitimate reasons, Tourism Vancouver cannot produce
     a Business Plan earlier than March.  Since the prior year's
     instalments of the 2% Hotel Tax end in November, there is up to a four
     month lag between the last instalment and approval of the next year's
     Business Plan.  In the past, Council has recognized the problems
     created by this lag and has authorized interim releases of the next
     year's Hotel Tax receipts to bridge this gap.

     The General Manager, Corporate Services recommends that the 2% Hotel
     Tax revenues applicable to the first three months of the 1997 business
     year again be released to Tourism Vancouver in order to accommodate
     their up-front commitments for the 1997 business year.

     Further, increased activity has both provided more room tax and
     depleted Tourism Vancouver's resources.  It is prudent to use this
     surplus to maintain programs and service levels in the current year. 
     Council supported this approach in 1995, and therefore, the General
     Manager of Corporate Services recommends that Council approve an
     additional $900,000 of Hotel Tax funding for the current year.



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