SUPPORTS ITEM NO. 3  
                                                      CS&B COMMITTEE AGENDA
                                                      OCTOBER 10, 1996     


                              ADMINISTRATIVE REPORT


                                                   Date: September 30, 1996


     TO:       Standing Committee on City Services and Budgets

     FROM:     Director, Office of Cultural Affairs

     SUBJECT:  Emergency Grant to Vancouver East Cultural Centre



     RECOMMENDATION

          A.   THAT Council approve an emergency grant of $17,085 to the
               Vancouver East Cultural Centre; source of funds to be the
               Operating Grants category of the 1996 Cultural Grants
               budget.

               Approval of this recommendation would leave no unallocated
               balance in the Operating Grants category.

          B.   THAT Council approve, in principle, the provision of an
               advance instalment on the Vancouver East Cultural Centre's
               1997 Operating grant early next year, after the 1997
               Cultural Grants budget ceiling is established, and subject
               to a satisfactory review of the Centre's financial status at
               that time.


     GENERAL MANAGER'S COMMENTS

          The General Manager of Community Services submits A and B for
          CONSIDERATION.


     COUNCIL POLICY

     On February 1, 1996, City Council approved a total of $1,361,885 in
     the Operating Grants category of the 1996 Cultural Grants budget.  The
     unallocated balance in this category is $17,085.

     Once Council has approved annual grants, appeals by individual
     organizations will only be considered when "additional funds are
     required to prevent unforseen circumstances affecting staff layoffs or
     the survival of the organization." (Approved February 1987).

     Approval of grant recommendations requires eight affirmative votes.


     PURPOSE

     The purpose of this report is to respond to an appeal by the Vancouver
     East Cultural Centre (VECC) for a one-time emergency grant to ensure
     that the Society is able to continue to operate and implement a plan
     to achieve financial stability in its operations (see VECC letter and
     Financial Recovery Plan, attached as Appendix A; detailed cash-flow
     projections on file with City Clerk's).


     BACKGROUND

     Background on Request for Assistance

     Since its opening in 1973, the 350-seat Vancouver East Cultural Centre
     has played a valuable role in the cultural life of Vancouver.  It has
     been a producer and supportive rental house for the work of local
     artists and innovative touring shows, as well as a unique heritage
     facility located in a vibrant eastside community.  The City-owned
     theatre, located at 1896 Venables Street, is operated by the Vancouver
     East Cultural Centre Society.

     In July of this year, after the VECC's new executive director took on
     his responsibilities, it became apparent that a combination of
     optimistic financial projections for 1995/96, inadequate accounting
     systems, the loss of accounting information in a computer "crash", and
     very poor box office revenues from the previous season had left the
     VECC Society in a financially debilitating situation.  With a
     projected net operating loss of $98,918 for the year ending May 31,
     1996, the accumulated deficit is now $188,457 (on an annual operating
     budget of $700,000).

     Over the past two months, the VECC's new director and its Board of
     Directors have undertaken a number of short-term measures and
     developed a long-term strategy to address the significant operating
     deficit and cash flow problems that are threatening the Centre's
     continued operation. As part of these efforts, the Society is asking
     City Council to provide a one-time emergency  grant of $20,000 towards
     maintaining current operations.  It has also requested approval in
     principle of an advance instalment on its 1997 Operating grant early
     next year (see Appendix A).  Approval of the advance grant in
     principle would enable the Centre to develop its cash flow projections
     with greater certainty.

     Current City Support for the VECC

     Council will note that for 1996 the VECC has received an Operating
     grant of $62,000.  In addition, the City leases the Centre property to
     the VECC Society for $1 per year, which represents a saving to the
     Society of an estimated $30,700.

     In addition, the City has assisted the VECC with a capital improvement
     project through the Canada/British Columbia Infrastructure Program. 
     The City, as the building owner, made the application for the
     improvements but passed on all of the  obligations under the program
     to the VECC, including the administration of the project and funding
     of the 1/3 local share.  The City did not provide a capital grant. 
     Council did approve $97,656 in bridge financing for this project (of
     which $70,499 has been or will be repaid directly by the Province by
     mid-October, 1996).  The remaining $27,157 will be repaid to the City
     when the VECC completes the capital project by September 1997.

     The project, which includes the replacement of the seats, sound,
     lighting, phone and box office systems, is approxi-mately 50%
     complete.  Prior to commencing the project in September 1995, the VECC
     confirmed its 1/3 share ($70,000) was in place.  Since that time,
     however, they have exhausted their capital reserve to offset operating
     shortfalls.

     Over the past two months the Board and new executive director have
     made significant progress in replacing their capital reserve and
     completing the project.  They have raised more than $40,000 in pledges
     and have developed a program to complete the project by September of
     1997.  The City has secured an agree-ment in principle from the
     Canada/British Columbia Infra-structure Program to this revised
     schedule.


     DISCUSSION

     Basis for Request

     As indicated earlier, the VECC's executive director, in conjunction
     with its Board, has taken a number of immediate actions and developed
     a Financial Recovery Plan to stabilize the Centre's financial
     operations, to lower operating expenditures and to manage current
     debts.  As a first step, Board members have personally guaranteed the
     director's salary. 
     Furthermore, the staffing structure has been reorganized, reducing
     costs by an estimated $70,970, while maintaining the Centre's ability
     to serve its audience, renters and artists. Additional reductions in
     the budget have been achieved by renegotiating agreements and
     cancelling proposed co-productions or presentations representing high
     risk.

     Looking to the longer term, the VECC has introduced a Resident Company
     Program, entering into arrangements with Touchstone Theatre, Holy Body
     Tattoo dance company, and the Modern Baroque Opera Company.  These
     partnerships ensure a firm 12-week block of "pre-booked' rentals every
     year.  Recognizing that declining audience have contributed to the
     Centre's financial difficulties, the Society will be working with the
     resident companies to develop joint marketing strategies.  It will
     also be holding a series of consultations with the local community to
     assess how the Centre can better serve audiences, artists and its own
     neighbourhood.

     As part of its strategy for recovery, the Society is also seeking
     financial assistance from the public and private sector, including its
     request to the City.  To date, the Vancouver Foundation has provided
     an emergency grant of $5,000, the Province of B.C. has approved an
     advance of $21,000 on the Centre's next operating grant, and the Board
     and executive director have secured pledges of more than $40,000
     towards retiring their capital obligation.


     Staff Recommendations

     After many discussions with the executive director and a review of the
     new Financial Recovery Plan, staff believe that the plan is workable. 
     It is designed to enable the Centre to continue operating and earning
     revenues, to ensure that no new "accounts payable" are created, and to
     pay existing ones by May 31, 1998. It aims to eliminate the
     accumulated deficit by May 31, 1999 and to complete the Capital
     Program by September 1997.  At the same time, the plan begins to
     address the key issues of audiences and the Centre's role in the
     community.  The City's contribution would be used to maintain the
     Society's operations, not to pay off the accumulated deficit.

     There is currently a balance of $17,085 in the Operating Grant
     category of the Cultural Grant budget, which would be the appropriate
     source of funds for an emergency grant to the VECC. Staff recommend
     that Council approve a one-time emergency grant of $17,085 to the
     VECC, to be used towards current operations. Staff will continue to
     monitor the Society's progress in resolving its financial problems
     over the next year.

     Regarding the request for approval in principle of an advance
     instalment, staff note that under normal circumstances, the Centre
     would be eligible for an advance instalment of $24,800 early in 1997,
     after the Cultural Grants budget ceiling is approved.  However, the
     guidelines for receipt of advance instalments include the condition
     that "an initial review of an organizations's current application
     indicates that no critical concerns about the applicant's finances,
     organizational stability or overall performance have arisen in the
     past year". This criterion was designed to ensure that City funds not
     be provided to organizations that may not be able to deliver proposed
     programming because of financial difficulties.

     In the case of the VECC, staff believe that the Centre's new recovery
     plan can effectively address it present problems and that it will be
     able to continue operating.  Moreover, Council support now for the
     principle of providing an advance instalment in 1997 will help the
     VECC deliver on its financial plan.  Staff recommend that Council
     approve in principle the provision of an advance instalment to the
     VECC in early 1997, subject to a satisfactory review of the Society's
     progress at that time.


     CONCLUSION

     In recommending an emergency grant to the Vancouver East Cultural
     Centre, staff have kept in mind that the continued operation of this
     City-owned facility Centre will benefit more that just the VECC
     Society.  The Centre plays a key role in supporting and presenting
     Vancouver's established and emerging artists.  It is also one of the
     few Vancouver facilities with a track record of presenting innovative
     performing artists from across Canada.  Staff believe that, under its
     new leadership, the Centre will be able to address its financial
     problems, and has the potential to serve its neighbourhood, its
     audience, the arts community and the community at large better than
     ever.



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