ADMINISTRATIVE REPORT

Date: December 8, 2002
Author/Local: S.Baxter/7266
RTS No. 3134
CC File No. 4209
Council: December 10, 2002

TO:

Vancouver City Council

FROM:

City Clerk

SUBJECT:

Opinion of the Electors, 2010 Winter Olympic Games

 

CONSIDERATION

A. If City Council wishes to conduct a formal vote asking a question of the voters respecting Vancouver's Bid for the 2010 Winter Olympic Games and Paralympic Winter Games, Option A1 "At Large Vote, Voter Registration at the Poll" is recommended. Funds will be included in the 2003 Operating Budget estimates.

B. If City Council wishes to conduct a community consultation process, instead of a formal vote, respecting Vancouver's Bid for the 2010 Winter Olympic Games and Paralympic Winter Games, Option B1 "Survey -Unaddressed Mail" is recommended at a cost of $155,000. Council may consider if any of the additional Options should be added. Funding will be included in the 2003 Operating Budget estimates.

CITY MANAGER'S COMMENTS

The City Manager submits the choice of A or B for Council's CONSIDERATION.

COUNCIL POLICY

There is no applicable Council policy. The Vancouver Charter (s. 184) authorizes Council to submit questions to the electors for its own information.

PURPOSE

This report outlines various options that might be used to gauge public opinion in Vancouver regarding the bid for the 2010 Olympic Winter Games and Paralympic Winter Games ("the Bid").

BACKGROUND

The authority for City Council to act in this matter is in the Vancouver Charter. However, the Charter does not refer to "referendum" or "plebiscite". Rather it authorizes City Council as follows:

Over the past decade, City Council has used various processes to determine public opinion on issues affecting the citizens of Vancouver. Some issues, such as capital borrowing authority, trigger Vancouver Charter mandatory requirements for the assent of the electors. In other cases, a variety of different types of methods have been employed, with the results used by Council for its information and consideration on a particular issue.

This report addresses formal and informal options available to City Council to obtain the views of people in Vancouver. Before considering any options, City Council must first consider what are its objectives. Depending on the answer to that question, many of these options will automatically be inadequate. Does City Council wish to enable eligible voters in the City of Vancouver to vote "yes" or "no" to a clear question? Or, is the objective to obtain an understanding of what residents feel about hosting the 2010 Winter Olympics?

Where a formal process is to be used to ascertain the opinion of the electors under the Vancouver Charter, various mandatory conditions apply. Most of these require the vote to be very similar to that of a general local election, in substance if not in form.

Informal methods may be of City Council's choosing. Informal methods may not be used as a substitute for the processes required by the Vancouver Charter. If only eligible electors are being asked for a "yes" or "no" response to a question or questions, City Council must conduct that process under the requirements of the Vancouver Charter. If City Council is surveying or consulting with residents of Vancouver in a variety of ways and using that input to assist its decision making, then informal methods, outside of the Vancouver Charter requirements are acceptable.

If City Council proceeds with a process as discussed in this report, to be useful, the result or output must be known by the latter half of February. In the case of either a formal or informal process, the results are not binding on City Council.

This report presents a number of options. Some may not be deliverable in an acceptable time-frame, or may require considerable modification, which may in turn have an impact on the validity of the result.

A. FORMAL OPTIONS UNDER THE VANCOUVER CHARTER

Two formal options are available to City Council under the Vancouver Charter:

Both are legal voting opportunities. However, the date by which each may be delivered will be an important factor in the decision. In either option, voting must be conducted on one day and may not be spread over multiple days. Other options such as mail-in ballots are not permitted for general voting.

The cost estimates and time-lines of these options are driven by three key factors:

If City Council decides that a formal vote is required then Option A1 below is the recommended choice.

Option A1: At Large Vote, Voter Registration at the Poll

Date: Saturday, February 22, 2003

Cost: $538,000

Method:
· At large voting across the city (no allocation to sub-divisions)
· 20-40 large capacity facilities
· Voter registration at the poll (no Voters List)
· Statutory advertising
· Distribution of voter information about voter eligibility, locations, and methods to all Vancouver households

Advantages:
· Achievable in the tight time-line
· Significant lesser cost than using a Voters List ($300,000 less)
· Finding fewer voting locations is easier

Disadvantages:
· Voters may object to having to register
· Less convenient locations for some voters

Option A2: Sub-division Locations, New Voters List

Date: April, 2003

Cost: $843,000

Method:
· 75 polling locations (136 used in recent election)
· New Voters List (corrected but not amended or updated)
· Voters allocated to sub-divisions
· Statutory advertising
· Where to vote cards

Advantages:
· Voters will recognize the process as similar to regular election
· More convenient for some voters
· Where to vote cards reduces confusion about voting locations

Disadvantages:
· Late delivery (April)
· Serious concern about obtaining adequate locations

· More expensive (+ $300,000)

· Re-organizing the city into combined or new voting sub-divisions (major work)

B. INFORMAL OPTIONS FOR OBTAINING PUBLIC INPUT

For issues not requiring referendums, Council has used a wide range of processes for gauging public opinion. Listed below is a summary of different processes that have been successful in informing Council. Council could choose to combine some of these options to increase the validity of the results.

Where costs are noted below they represent hard costs only for printing or distribution of a survey document. These costs do not include staff time for writing, graphic design, editing, proofreading, data entry, collection and analysis, which would be absorbed by City staff.

If City Council decides that an informal process should be used, then option B1 provides the opportunity for most residents to voice their opinion. Council could choose to add other Options in combination.

Option B1: Survey - Unaddressed Mail

Under this option a survey would be distributed to all Vancouver households. Respondents would send their responses back to the City using mail, fax or e-mail.

Canada Post offers various delivery services to households and businesses in Vancouver. "Unaddressed ad-mail" (bulk mail) is the least expensive method of delivering hard copy of a document to the doorstep of every household. We used this service to distribute the Election 2002 brochure. Special distribution could be included to specific areas of the City (e.g. DTES and homeless shelters). The document could be translated into languages other than English.

Date: February

Cost: Total $155,000

Advantages:
· Inclusive (virtually every Vancouver resident has the chance to express their opinion)
· Flexible distribution (delivery to the doorstep within three days)

Disadvantages:
· Includes other than eligible electors
· Opportunity is high for multiple responses from individuals
· This kind of mail is often treated as "junk mail" by residents

Additional option:
· The survey document could be replicated on the City's web site, if desirable.

Option B2: Newspaper Insert

Create a two-page newspaper insert. This would contain background information and a questionnaire. The inserts could be distributed through a local weekly newspaper. They could also be translated, placed in multilingual newspapers, and circulated at City facilities such as libraries, community centres, community policing centres and neighbourhood houses. The survey could be a clip-out and may be mailed or faxed back, and could be made available on-line.

Date: February, 2003

Cost: $35,000
· For design, translation, printing and distribution

Advantages:
· Informative, establishes context, may point to other sources of information
· Wide audience

Disadvantages:
· Includes other than eligible electors
· Opportunity is high for multiple responses from individuals
· This kind of distribution is often treated as "junk flyer" by residents

Option B3: Stand-Alone Survey

Date: February, 2003

Cost: $20,000 (1,000 survey)

Conduct a professional stand-alone telephone survey. A sample size of 400-600 will produce a statistically valid result. However, a much larger sample size (1,000 people) may better accomplish the goal of a representative survey.

Advantages:
· Statistically valid results
· Cost-effective
· Flexible, fast

Disadvantages:
· Does not allow visible participation
· Does not include all who might wish to participate (including those without telephones)

Additional Option:

Focus groups may be added to the telephone survey as another way to gauge opinion at a cost of $3,000 per group.

Option B4: Omnibus Survey

Date: February, 2003

Cost: $2,500

Most pollsters do regular monthly phone surveys in the region. It is possible to add a single question to one of these "omnibus" surveys. Omnibus surveys typically sample 100-200 people.

Advantages:
· Cost-effective
· Flexible, fast

Disadvantages:
· Does not have strong statistical validity
· Does not allow visible participation
· Does not include all who might wish to participate

Option B5: Mayor's Forum / Public Hearings

Date: Late January-February, 2003

Cost: Minimal

Conduct a series of public forum meetings, organized and facilitated to enable public input. Could be combined with a survey methodology or any of the other options.

Advantages:
· Open for wide participation
· Direct feedback

Disadvantages:
· Not representative, may attract interest groups rather than general public
· May be time consuming (depending upon the number conducted) for Mayor/Council and staff

FINANCIAL IMPLICATIONS

Depending on the method selected, the cost will range up to $843,000, which would have to be provided from the Contingency Reserve.

CONCLUSION

City Council has many options for seeking public opinion or gauging public support for City initiatives. In the case of determining public support for Vancouver's bid for the 2010 Olympic Winter Games and Paralympic Winter Games, City Council has both formal and informal options available. If there is to be direct consultation with the public or electors, the selection of an appropriate approach will be guided by the initial determination of the objectives to be achieved in such a consultation or vote.

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